Sandvox hogbo3/20/2023 ![]() Google algorithms need time to evaluate the quality of brand new websites and fight spam. Sandboxing looks in line with common anti-spam policies that Google has been trying to reinforce for longer than a decade. However, new domains experience a kind of an undefined probation period before they prove their importance and earn Google trust. To be precise about what sandbox means, let’s agree that there is no in-built sandbox filter as such. Your website will be able to occupy top search positions as soon as it starts demonstrating proper trust and quality signals. So yes, a new website may be disadvantaged in search, but Google does not have a predetermined probation period called sandbox. When talking about the importance of domain age, Matt Cutts said back in 2010: This led Rand Fishkin to get his "final nail in the coffin of the "does the sandbox exist" coffin" leaving him with a focus not on proving the Google sandbox existence, but finding ways out. Later, the site moved to another domain and started ranking easily with the same content and links. He compared the site's rankings on Google, Yahoo, and MSN/Live, and it turned out that the site’s Google rank was much lower than the ranks in the other two. In 2009 Rand Fishkin reexamined the probable existence of sandbox on another website. The sandbox period lasted for 9 months despite the strong naturally built backlink profile of the website. In 2005 Moz's Rand Fishkin announced that Moz finally managed to escape the Google Sandbox. There have been several waves of discussions where SEO experts attempted to debunk the sandbox myth or prove the existence of sandboxing. Some say it’s at least a month, while others claim that it could be a full year until your SEO efforts start to pay off with organic traffic. There is much debate about what this age is exactly. The assumption is that the filter traps new sites and doesn’t let them rank until they reach a certain age. The sandbox is believed to be a filter for new websites. This observation gave birth to the theory of Google sandbox. At some point, SEO experts began noticing that it is much easier to rank a new website with Bing or Yahoo than it is with Google. ![]() The idea of Google sandbox dates back at least 15 years. How long will my site stay in the Google Sandbox?.How do I know my domain is in the Sandbox?.
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